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Is Twitter here? ( Jeez, is that a cliche, really? )

MLB.com just joined the social media revolution in a way that is still as obvious, but probably hasn’t found its way into public domain. The quetion is if sharing the brand with Twitter officially makes it business-friendly for the sport, ( or consumer brand and advertiser like P&G, Sprint ) In fact as one might feel to be important , does this spread of ‘co branded’ Twitter and MLB/NFL/IPL/NDTV/BofA count for more than the reputation management and the catching up?

Before we move on with the discussion, let’s give the @mashable it’s due

MLB.com Shows You How Twitter Reacts Inning-by-Inning to Playoff Games

With the MLB playoffs in full swing, it’s been hard to miss the chatter on Twitter during pivotal moments during games. MLB.com is now tracking all of that action, and compiling it in an interactive inning-by-inning timeline of each game that compiles Twitter buzz alongside video highlights.

The result is MLB’s “Pulse” feature which now accompanies the Wrap Up of each game. In addition to the graph for each team’s tweet volume and highlights, you can also see all of the tweets that MLB pulled in, so you can see specifically what people were saying at any point during the game.

Unfortunately, Pulse is only available after games, though the team that worked on the project tells me that real-time is in the works for next season. Nonetheless, during games, MLB.com has added a Twitterfeature to its GameDay view where you can both watch a pitch-by-pitch description of what’s happening, and also see all the tweets coming in about the game. There’s also an option to login and post your own updates.

One must first put the facts in place:

A. Twitter chatter has created its own distinctive brand and brand pull for the social maven, the sport and the consumer brand – as Steve Jobs might have once done to Microsoft, It’s hard to ignore.
B. Twitter chatter is fun only real-time for the sports brands, NFL, IPL, NBA or F1 – you can set the watch by the tweets that come, for the game, the plays, the controversial moments or some real tweets as well! – The chatter dies away in twitter gloop soon after the last hit of the game..FACT!
C. The most important for marketers right now is to get into Twitter and stop getting shredded by opinion makers, twitterati and the cognoscenti or just common folk and similarly capitalize on the happy moments for the brand and the game
D. Twitter hasn’t sold the Healthcare bill to anyone
E. Twitter isn’t getting paid. None of the Twitter tools are
F. I believe, in most cases above you can easily substitute Twitter for Facebook. Only that Facebook has advertising and Twitter has more content per second than you would ever think possible and you cannot ignore it! People love to ignore Facebook
G. A lot of celebrity mistakes are already floating around. Bad spats in public domain, recorded in history

So, what does it mean? Well, for one thing the marketers seem to be doing it right. Only there are not enough of them. As usual I find only the Giants of the business game taking notice and spending bucks on Twitter. That is where we are and we are repeating the mistake we made last time as well. This is the crowdsourcing moments that need capturing, revolutions by the moment that can give tremendous leverage to the game.

There is beginning of the rudiments of policy for social media from the NFLs, IPLs and MLB. There is a lot of intelligent analysis real-time that makes my game day much more interactive and me more responsive to the word play and the brand fabric. There is the immediate impact on the brand’s visibility. There has to be now a commercial framework that does not overcharge the premium but also that sheds unresponsible engagement. It does not have to be a discouragement to new users, because any paying mode could be a big discouragement for millions of students, but apart from the crowd’s sway in making you add value there has to be a firm style from each sport brand that keeps tweeters that well tweet great and those that just ride. There has to be encouragement for the millions of listeners who are not there to ruffle any feathers but curious to read on twitter and see where the trend is for the game going on. And there has to be measurable incentive for brand owners and influencers to provide that culture.

Maybe we are the infomediaries of this Invisible Continent. But, maybe there is another revolution around the corner..The consumer’s ‘infrastructure’ requests have changed irrevocably, however.

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Bidding for the Olympics – The new marketing gig

Borrowed from the Washington Post for good effect

zyaada notes: The Chicago, Rio and Tokyo competition (‘16 Olympics bid) is to be a secret ballot of 106 members of the IOC on October 2nd at Copenhagen

In the wake of a bribery scandal that caused the IOC to revamp its selection process 10 years ago, IOC members are no longer allowed to visit the bidding cities. Each instead receives a dense technical report on all of the bids, which seems decidedly overshadowed by the big-picture geopolitical issues in play when the election takes place, and what occurs in hotel ballrooms and on red carpets in the days leading up to the vote.

Added Mallon: “The IOC sees itself in a more hallowed position than U.S. people do. . . . The IOC thinks heads of state should come and, if not beg, at least plead their case that their city should host the Olympic Games. If heads of state don’t do that now, I think the IOC is a little bit offended.”"If it’s anything like U.S. Congress, they’re not going to read it anyway,” Olympic historian Bill Mallon said. “If that’s the case, it really is very much, ‘Hey, the prime minister of Japan came; obviously they really want the Games, and the U.S. sent [Obama senior adviser] Valerie Jarrett — who the hell is that?’ It matters a lot” that President Obama decided to attend.

Before the Obama announcement, Chicago had said Jarrett, first lady Michelle Obama and Oprah Winfrey would campaign in Copenhagen with other dignitaries; Rio is sending soccer legend Pele, Olympic swimmer Cesar Cielo and President Luiz In?cio Lula da Silva. Tokyo has a prince, a princess and a prime minister. Madrid will roll out King Juan Carlos and Queen Sofia.

Does it really matter? London upset the heavily favored Paris for the 2012 Summer Games after then-Prime Minister Tony Blair and his wife, Cherie, showed up in Singapore, chatting up IOC members for hours.

“I’m convinced London would not have won if Tony and Cherie Blair had not gone out to Singapore,” Pound said.

Borrowed from the Washington Post for good effect

Posted via email from The Marketing Post

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The British sense of twisting facts..(easy to do on Twitter?)

FACEBOOK vs. TWITTER series 18/800

The Brits are at it again, looking at their tea cup and making up the stats..

zyakaira notes: USA, India and Brazil remain the largest and most active twitter users, high mobile and broadband penetration remain bullwarks of the Chinese and Indian economies growth, but I guess the British must also get ahead :)

London is staking its claim as the Twitter capital of the world as a flock of local start-ups ride the communications network’s huge wave of growth.

While Twitter is the toast of its native Silicon Valley in California, London boasts more users than any other city in the world. Twitter allows its 40m users to post 140 character updates or “tweets” on the web or via mobile phones.

Even though Twitter itself is yet to generate any revenue, early-stage investors are pouring millions of pounds into small companies in the Twitter “ecosystem” in the London area.

London has produced the most popular of the many third-party tools used to post to Twitter, called Tweetdeck. Reading’s Tweetmeme, which tracks the most popular news stories discussed on Twitter, is attracting millions of visitors a month while Twitterfeed, based in Tooting, is used by thousands of publishers to post their latest headlines on to the site.

“In the UK we’ve got a real phenomenon going on,” says John Borthwick, the British-born chief executive of Betaworks, a New York company that has invested in Tweetdeck, Twitterfeed and Twitter itself. Just as Scandinavia took an early lead in mobile technology, “the UK has become fast-forward in terms of social”, thanks to high broadband penetration.

via FT.com / Media – Twitter branches out as London’s ‘ecosystem’ flies.

Posted via web from The Marketing Post

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Defining the new YES Bank

Finally, the cat is out of the bag. Yes Bank albeit a little late or cautious, has decided to step into the Institutional market. It will be asking investors to pick up a $250m QIP stake to shore up its capital. In the meantime, as reported earlier, they have also put on hold their diversification and market development plans on the board for the last 2 years now as they get into some serious consolidation in its core banking business. They have a good sleeping brand and their recent cost cutting efforts would also bear fruit. However, their focus on SME business might change now as the current ticket size is very unremunerative for them. There was some recent murmur when Rabobank announced its plans to enter the country directly, but that is a non-starter since Yes Bank would not go for the stake sale by Rabobank without making sure the house is in order as a deeper recession is equally likely in the next 12 months.

Yes would need a little serious selling with big ticket business while continuing to present simple and generous options for retail and SME customers. Their non presence in asset management and broking would hardly raise any eyebrows as the business entirely survives on institutional volumes and even a Kotakstreet and a sharekhan are essentially struggling with their current “low” period.
I wonder how any bank with a brand like Yes can today crack open the expat market which has a few relatively unknown niche players ( Geojit, recently acquired by HSBC) It would need key leadership experience to realise a valid entry point. One option however, at the barest minimum requirement, is to go for a PSB or a local bank in UK and Australia or the Middle east. That requires capital but any other option leaves you with a performance like ICICI Bank which has managed only rep offices in all its overseas expansion and have not been able to generate the required trust without a retail presence on the ground, leaving the field seemingly open for players like ING and HSBC.
Regulatory level liaison with developed markets would sadly continue to maintain the respectable disconnect that exists as emerging markets can barely acknowledge their requirements of the day as they are seemingly extended to the rest of the world. It remains to be seen if that home brewn recipee of the Basel and BoE would ever land in some drifting current and be taken care of. A way must be found for India to spare the cash and show their value in the developed world and invest in these international markets before much more will come out to bear on market shares of all the players. This is not to belittle current efforts from either side but I didn’t see it on the agenda in these last few years at work. It is never too late to start?
The scrip remains a good buy in Indian exchanges and I look forward to even more QIP issuance from YES Bank.

Posted via email from The investment blog on Post

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Rejuvenating Banking after the crash of '08

I wonder how any bank with a brand like Yes or Kotak can today crack open the expat market which has a few relatively unknown niche players ( Geojit, recently acquired by HSBC) It would need key leadership experience to realise a valid entry point. One option however, at the barest minimum requirement, is to go for a PSB or a local bank in UK and Australia or the Middle east. That requires capital but any other option leaves you with a performance like ICICI Bank which has managed only rep offices in all its overseas expansion and have not been able to generate the required trust without a retail presence on the ground, leaving the field seemingly open for players like ING and HSBC. They do have some presence now in London.
 
Regulatory level liaison with developed markets would sadly continue to maintain the respectable disconnect that exists as emerging markets can barely acknowledge their requirements of the day as they are seamlessly extended to the rest of the world. It remains to be seen if that home brewn recipe of the Basel and BoE would ever land in some drifting current and be taken care of. A way must be found for India to spare the cash and show their value in the developed world and invest in these international markets before much more will come out to bear on market shares of all the players. This is not to belittle current efforts from either side but I didn’t see it on the agenda in these last few years at work. It is never too late to start?
 
All the PSB scrips remains a good buy in Indian exchanges and I look forward to even more QIP issuance from YES Bank. But sooner than later the investing denizens will realize our SME status in the global market and unlike China, here Private Enterprise is free to make its own market rules, which is not something we have made good use of till now.
 
The other priority and now a key priority is of course our spreading into the hinterland as we strengthen distribution and support the microcredit revolution and the farmers. This spread would require immediate action by the banks as the government has al but given the keys to the treasury for the banks to lend and spend and while Corporate credit may be lukewarm, the hinterland beckons.
 
Last but not the least, the banks are key to the Indian consumer treasure now that it is all about lifestyle and disposable spending. While unsecured credit would not be remunerative, as we cannot go beyond the current systemized and sometimes too painfully detailed back office ops required to support the credit.
 
As a banker I probably wonder why the boom did not last, but then nothing lasts forever and as far as emerging markets are concerned , it remains a s good as it gets as Class B towns and Metros keep growing incessantly and people continue to spend on retail, lifestyle and entertainment. Infrastructure financing will attract the big bucks and the retail lifestyle spending will grow as fast as ever within the next 12 months, the magic being in access and prompt delivery by the banks.
 
Predictions: Interest rates are headed lower and Treasuries are going to be fatter and richer but still incomparable to the riches in the global markets
 
[Category India]
[Tags India infrastructure, Banking, Bank stocks, Wealth, Retail Lifestyle, Amitonomics, Lifestyle Economy, India, Economy, Finance]
 
Amit Mittal
mittalster@gmail.com
 
Amit Mittal
Mob: 919972442877
amit.mittal@me.com
MD, Advantage Research Pvt Ltd
@Innovative Film City, Bidadi 562109
On the web Advantage ‘zyaada’ http://advantages.us/zya
http://astore.amazon.com/mmmzyaada-20

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SBI and PNB results

PNB has just been upgraded by JP Morgan to a price target of 850 ..

State Bank of India and Punjab National Bank both effectively proved size does matter. Their growth absorbed a growth in deposit rates ( 38% for SBI) effectively absorbing the stimulus and passing on rates by RBI unlike their MNC and private bank counterparts that have ‘managed’ their deposit rate cost by instantly cutting rates early and then keeping credit down, almost artificially probably as they waited to be sold off for pennies by the head offices. I am almost sad and apologetic at sounding like a parochial small trader / farmer but the facts on ground are now out for everyone to see.

 State Bank of India’s quarterly profits grew 42% and restructured loans upwards of Rs 11000 Crs in time. While ICICI plans a paltry Rs 1500 Cr restructuring while NPAs kept rising at the private sector banks and are expected to rise further into the 3%+ zone, PNB and SBI NPAs are controlled and have fallen consequent to the restructuring. SBI has also managed to attract huge deposits in this period reflecting higher confidence in the behemoth ( also true for PNB) while Income from advances has grown at a lower 23%. Net Interest Income had earlier grown in FY09 to Rs 17000 CR ( USD $3.4 billion) while Consolidated Net Income climbed by 33% to INR 23000 Crs ( $460 million – $480 million at current FX rate ) beating the Bloomberg survey by 20%

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Insurance Dropzone – Part II

Depression has changed a few facts in Insurance

New players like Reliance and old alike like LIC and ICICI Prudential, Axis planning IPOs ( rules require 10 yrs of Operations) _TYY4 less than 10 seconds ago from web

New players like Airtel have been non-starters _TYY4 3 minutes ago from web

Other players falling behind include quasi Asset management peddlers like ICICI Prudential and WL players like New York Life _TYY4 4 minutes ago from web

LIC held 40% share in the new business in 2007 and 56% in 2009 _TYY4 5 minutes ago from web

Shikha Sharma has joined Axis Bank as MD and ICICI wants a unified holding company alongwith SBI to manage as part of the bank!!

Indian Insurance Market: DLF to get out of Insurance when buyer is available- AIG, Prudential turned down _TYY421 minutes ago from HootSuite

Apna Bharat Mahaan – More India Trends:: Swine Flue catches Twitter http://tr.im/vIg0about 1 hour ago from TweetDeck

RT @mashable TWITTER PURGE: Top Twitter User Unfollows 106,000 Peoplehttp://bit.ly/3IMizabout 1 hour ago from TweetMeme

Trends in apna bharat mahan – It happens for Twitterindia Bank strike – Twitter Searchhttp://ow.ly/jfp1about 2 hours ago from HootSuite

Trends in “Apna Bharat Mahaan” Twitterindia speaks for Inflation down – Twitter Searchhttp://ow.ly/jfoJ (DON’T TOUCH BIT.LY) about 2 hours ago from HootSuite

I think someone shd check the bit.ly bug: they don’t shorten the complete url on search.twitter about 2 hours ago from HootSuite

Last but not the least Twitter India speaks on the RIL RNRL gas dispute http://ow.ly/jfnJ about 2 hours ago from HootSuite

Posted via web from The investment blog on Post

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Insurance Tweets (India) :: Midweek Dropzone

  1. New players like Airtel and HSBC have been non-starters _TYY4less than 10 seconds ago from web
  • Other players falling behind include quasi Asset management peddlers like ICICI Prudential and WL players like New York Life _TYY4half a minute ago from web
  • LIC held 40% share in the new business in 2007 and 56% in 2009 _TYY42 minutes ago from web
  • Life Insurance Corpn alone holds a book of $64 billion in investments including double digit figures in unclaimed funds _TYY43 minutes ago from web
  • Additionally, 6 pvt Pension fund managers are mandated to run state owned and independent pension funds _TYY46 minutes ago from HootSuite
  • 16 private players in Life and 11 in non life _TYY46 minutes ago from HootSuite
  • Motor and Health makes 50-60% of the non-life Insurance segment _TYY47 minutes ago from HootSuite
  • Insurance in India had last grown to $41 billion in 2007, Life marking $36 b7 minutes ago from HootSuite
  • Indian Insurance: Bajaj Allianz, Metlife and Aviva safe in India till now _TYY412 minutes ago from HootSuite
  • The Foreign partner can bring up to 49%? Insurance Reform stuck in the middle _TYY413 minutes ago from HootSuite
  • AIG wants to sell off Indian Life Insurance stake – We’re safe with IRDA watching _TYY415 minutes ago from HootSuite
  • RT @zyakaira: Indian Insurance Market: DLF to get out of Insurance when buyer is available- AIG, Prudential turned down _TYY418 minutes ago from Plaxo Pulse
  • AIG wants to sell off Indian Life Insurance stake – We’re safe with IRDA watching18 minutes ago from HootSuite
  • Posted via email from The investment blog on Post

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    The value of social media in tweets

    Facebook at 77 million visitors, Amazon 64 m, Craigslist at 47 m, Wordpress at 26m and Twitter at 20m compared to Goog at 157m in June09
    - about 2 hours ago from TweetDeck

    So $AMZN makes $1.75 bn per month from 64 million visitors
    - 5 minutes ago from TweetDeck (11:40 am ET)

    That is more than $27 from every single visitor! $AMZN
    - 3 minutes ago from TweetDeck

    If Twitter made 10% of that they would have sales of $54million to start with ( based on June comscore)
    - 2 minutes ago from TweetDeck

    China’s new loans may surge to a record 11 trillion renminbi ($1.6 trillion) this year as the government refrains from tightening lending rules to protect economic growth
    - just now from Tweetdeck

    Goldman /Blankfein paid a 23% return on the govt’s TARP investment, paying $1.1 billion for the warrants
    - half a minute ago from TweetDeck

    Also Buffet sold a third of his stake in Moody’s
    - just now from Tweetdeck

    China’s state construction giant raised a $7.3 billion in IPO
    - 4 minutes ago from TweetDeck

    (Green Shoots?) Both American Express (AXP) and Capitol One (COF) reported earnings that were quite weak (seekingalpha dot com)
    - 2 minutes ago from TweetDeck

    $CIT looks in line to become smaller, selling its comml business and most likely losing its aviation lending and rail finance biz profitably
    - half a minute ago from TweetDeck

    BTW, we continue to be short on both $AXP and $COF and bullish on the market ( same as before act. results came out @zyakaira
    - half a minute ago from TweetDeck

    twitter @blrmoneytalkz

    Posted via email from The Marketing Post

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    BankAm – Bank of Opportunity?

    zyakaira notes: BofA earlier in Feb launched this campaign to reestablish its unique Trust along with a campaign from its wealth unit at US Trust. However, BofA needs to refocus based on  market realities ( see BofA: We need a plan ) and needs to increase visibility of this campaign. The first videos of the ad campaign included an African American family enjoying shopping for winter gear in a retail sore, not so boring – you have to see it to believe it. It’s large online campaign at Yahoo was also featured in Yahoo’s results but that is obviously not working!
    There is a small start for the rebranding of the combined corporate business of Bank of America Merrill Lynch designed by The Brand Union(WPP). And the bull may not be out of sight for long. BofA officials, shortly after the merger,announced the bull will still be used in marketing efforts for the domestic wealth management and brokerage business, to be called Merrill Lynch Wealth Management. 

    In Feb, Bank of America announced “Bank of Opportunity,” the theme of its new brand positioning. Supported by the bank’s largest advertising campaign to date, which will debut during ABC’s telecast of the 79th Academy Awards(R), the new brand positioning reflects Bank of America’s unique role in helping individuals, businesses and communities around the world realize opportunities to achieve their goals.

    “We see the opportunities that our customers see, and our ability to help them realize those opportunities defines our success,” said Kenneth D. Lewis, chairman and chief executive officer, Bank of America. “Bank of Opportunity articulates a powerful value proposition that acknowledges our unique ability to understand and anticipate customer needs, to develop products and services that meet those needs and then to deliver for the customer better than any other financial institution in the country.”

    Providing Opportunity to All Customers

    The new brand positioning reflects Bank of America’s business strengths and global presence, highlighting the company’s unmatched ability for enabling all its customers to achieve their goals – from buying a first home to planning for retirement, from starting a business to expanding into new markets.

    For the more than 55 million consumers and small businesses it serves, Bank of America continues to develop new customer-inspired solutions such as the Keep the Change(TM) savings program (http://newsroom.bankofamerica.com/index.php?s=press_kit&item=16), the Business 24/7(TM) (http://newsroom.bankofamerica.com/index.php?s=press_releases&item=7442) portfolio for small businesses and the free ($0) online equity trade offering (http://newsroom.bankofamerica.com/index.php?s=press_kit&item=62).

    For corporate clients, Bank of America plays a leading role in many of the world’s largest transactions – including the two largest leveraged buyouts in history – reflecting world-class corporate banking resources and expertise that help businesses grow and prosper.

    As a leading community partner, Bank of America’s 10-year $750 billion community lending and investment goal (here) and $1.5 billion philanthropic commitment inspire new economic opportunities that help communities nationwide grow stronger and more vibrant.

    “‘Bank of Opportunity’ is the natural progression of our brand, and reflects how our heritage and our strong competitive position drive what we do today,” said Anne M. Finucane, chief marketing officer, Bank of America. 

    U.S. Trust, Bank of America Private Wealth Management today announced the launch of its national advertising campaign, which spotlights the changing profile of today’s wealthy individuals and families. The $25 million campaign marks the first major advertising initiative for U.S. Trust since its acquisition by Bank of America Corporation earlier this year.

    The brand-building effort represents the most extensive private wealth management advertising campaign that either legacy organization has ever undertaken. National and local print and broadcast advertisements will debut across the nation beginning on October 8.

    “As one of the leading private wealth management providers in the U.S., Bank of America recognizes that an increasing share of our nation’s wealth is self-made,” said Brian Moynihan, president of Bank of America Global Wealth & Investment Management. “In launching a brand visibility campaign of significant magnitude, U.S.
    Trust seeks to convey to clients, prospects and the broader marketplace that it understands – and is uniquely qualified to address — the needs, motivations and values associated with this new face of wealth.”

    “The company’s research-driven campaign illustrates how U.S. Trust maximizes opportunities that its clients, the architects of their own success, create for themselves, their families, their businesses and their legacies,” said Anne Finucane, Bank of America chief marketing officer. Acknowledging the increasing number of high net worth clients who have earned their wealth through their own careers, Finucane added, “the advertising creates a connection with clients by demonstrating an understanding of their values.”

    Supporting the company’s overall ‘Bank of Opportunity’ positioning, the U.S. Trust marketing campaign was developed after extensive discussions with clients and U.S. Trust wealth advisors, as well as external sources that shared a range of perspectives on today’s changing wealth landscape.

    Launching the Campaign

    U.S. Trust will support its brand positioning through an integrated marketing campaign, which includes a mix of national and local print, television, and radio advertising. The U.S. Trust campaign is expected to run in nearly 50 markets across the country. Boston-based Hill Holliday worked with Bank of America to develop the brand positioning and advertising campaign.

    Posted via email from The Marketing Post

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    zyaada movies

    • After AOL Warner, the new megalith?
      December 4, 2009 | 2:06 am

      Can conventional media survive yet?

      COMCAST BUYS NBC UNIVERSAL

      General Electric And Vivendi Come To Tentative Agreement On NBC's Value

      The proposed $30-billion transaction is the fruition of a longtime ambition by Comcast’s 50-year-old chief executive, Brian Roberts, to recast his family-controlled Philadelphia company into a leading producer of movies and television shows and a purveyor of prominent cable and broadcast networks, including the venerable NBC.

      Under terms of the deal, Comcast will contribute its entertainment channels, including E and Versus; nine regional sports networks; and about $6.5 billion in cash in exchange for 51% of the new venture, which will continue to be called NBC Universal for the immediate future.

      The deal underscores how cable television — not a broadcast network or a Hollywood movie studio — has become the new profit center for media conglomerates.

      GE, which has owned the NBC network for 23 years, will reduce its ownership in the company to 49%. The deal sets up GE for a gradual exit from the entertainment business, granting Comcast the right to buy out GE’s interest within eight years. GE placed a value of $30 billion on its NBC Universal businesses.

      via Comcast deals to get GE out of NBC

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    • India's new boom – Infrastructure, Lifestyle and Entertainment
      July 16, 2009 | 5:36 am
      If you have been following the India story closely, India’s new developments are focussed on Infrastructure and Retail along with giant leaps in the Entertainment business. You can look closely at the India stories at http://advantages.us/inframils to get a flavor of what’s happening.

      ADA Reliance (BIG entertainment) has today announced details of its venture with Dreamworks (Steven Spielberg) planning a 40% stake in the final entity capitalised at approx $830 million ($1b at USD rate of Rs. 40) with Disney holding another 15%. The Company holds a target of producing 5-6 films a year. BIG already has agreements with Nicholas Cage’s Saturn, Jim Carrey’s JC23, George Clooney’s Smokehouse, Chris Columbus’s 1492 Pictures, Tom Hank’s Playtone and Brad Pitt’s Plan B among others

      On the other hand Retail Lifestyle businesses are increasingly attracting investors with Rabobank’s India Agribusiness Fund picking up a 25% stake in Kishore Biyani’s Aadhaar Retail. Modern retailing businesses in India are predominantly located in cities with FDI restrictions except for Cash & Carry Businesses (100%) and Single Brand retail (51%) Rural Markets may grow at a faster pace at least on the Drawing board. One such project which extends Bangalore’s urban footprint to Bidadi is the Innovative Film City which also showcases the marriage of the rural and the urban as Bangalore expands to the West and the East and remains the fastest growing City in India. The problems on the ground remain. While the new real estate projects are trying to make a strong statement, the depression blues have not gone anywhere. In the showcased retail fund in ET today, for example, apart from Rabo Bank, the other investors are the usual suspects, IFC Washington a couple of /developed/semi developed state development bank(s) and institutions and select private investors. Where is Investor access? Why is it still on the government to make it happen? The FDI limits and the others are fairly rational policies..but where are the investors? Why are global investors so selective about projects? What does it take for them to find out ground realities and put it in the appropriate framework? At the end of the day India’s share in the Emerging Markets Indices is just 5% and emerging Markets worldwide probably get less than 20% of the global capital flows. One Federal Stimulus by Obama will be enough to keep US bankrupt for the next decade. I am not sure we are doing this right.
      Nanos will roll into homes by July end and IPL teams are already applying for trademarks as it looks set to become the greatest sporting extravaganza in the world, already ranked at #2 behind the NFL season in the USA. The 3G challenge will tear at Telecom companies’ profits in the coming years ( MTNL has managed 1000 subscribers in its sneak rollout) while public divestment targets were also subdued in the budget but are firming up. The Global ID cards will be implemented pretty slowly, starting off as a Central database, depending of departmental initiative to share information from tax to passport and BPL ration cards, credit card data and other biometric features to enable security and duplicate allocations etc.
      Health and Education have just recently been provided a long lost policy focus. But these investments will also yield success only when the fully integrate into India’s new Lifestyle Economy. Today the same investments are required in the US and the developing world. We need roads, we need power supply, we need an educated performing population and we need affordable healthcare.
      There are other things to be done. To quote the Policy pages of The Economic Times ( pg. 11, Arvind Mayaram) – While investments in roads, ports, airports and urban amenities have a cascading effect on the virtuous cycle of stimulating demand..the impact is the quickest and most spread out through investment in tourism infrastructure. India received just 5.37 million foreign tourists as compared to 57.6 million in Spain. Tourism arrivals grew during the recession worldwide as well.
      Global collaboration and Private enterprise cannot function without the appropriate investment infrastructure either. Investment flows are still uneven and the tenets of this new dream unpostulated. The new web has however found an entry point in global business with increasing discussions on structuring the global memes that bring in change. The question is, as they say in Hindi – Kaise hoga? How will we make it happen!
      India’s ICICI Bank is redesigning itself, taking more control of Investment Banking and Venture Capital business while private sector banking players are watching from the sidelines with Kotak Bank and Yes Bank not having the underwriting power or the global reach to finance and provide institutional support to those like the Innovative Film City in Bangalore or even others in and around New Delhi, Bombay, Bangalore and the growing cities of the country making this new boom more a story on paper yet than on the ground. It will be private enterprise that will win in the end with divestments from the government netting probably Rs 50,000 crores to the government to provide the support ( current target is firming up at Rs 15000 Crores or $ 3.15 billion)
      This is our story and we have to make it happen. When it does happen it will be a sterling surprise for India’s citizens. One budget cannot make it happen. But all of us can. And we have already decided to make it happen. Onward we move after Outsourcing, to new avenues for progress and growth. Will the Banking sector step up to the requirement? Will new social media bring in more than awareness and readership? How will we move forward? This is not about enabling policy. This is about hard investments. Anyone who can make a successful investment in India’s Lifestyle story will be able to create a successful brand and a successful business empire. Anyone who supports Private Consumption will have the right project skills to win for Team India.
      Tags: Global Investing, BRIC, Emerging Markets, India, India Infrastructure, Retail Lifestyle, Infrastructure, urban infrastructure, rural infrastructure, Power, Roads, Entertainment, Advantage zyaada, zyaada, zyakaira, Lifestyle Economy, Amitonomics

      Posted via email from The investment blog on Post

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    • A Hollywood-Ending Portfolio – Forbes.com
      July 1, 2009 | 11:02 am

      As recession-weary Americans flock to the cinema, Hollywood has had good fortune in a year when most other industries are fighting for survival. According to Box Office Mojo, theatrical receipts are tallying close to 12% ahead of 2008. But which studios have lured moviegoers into theaters in this recession, and how can you turn a profit with them?Studios like Warner Bros. and Paramount are outperforming expectations, jam-packing the summer movie season with anticipated blockbusters. However, the real success seems to be coming from small and mid-size films. Warner Bros., a unit of Time Warner TWX – news – people , saw its comedy The Hangover pass the $180 million mark, and if it follows the path of Wedding Crashers, a comparable R-rated comedy, it could end up making north of $225 million by the time its out of theaters. What makes The Hangover all the more impressive as a moneymaker is that it was made on the cheap–by Hollywood standards–for a mere $35 million.

      via A Hollywood-Ending Portfolio – Forbes.com.

      At this point last year, Iron Man had already crossed the $300 million mark, with Indiana Jones and the Kingdom of the Crystal Skull closing in. A 2009 movie of this genre–most likely Transformers–may not break the $300 million threshold until mid-July.

      But 2009 may still eclipse 2008’s total revenue and take the crown as the highest-grossing year at the box office. One executive at Time Warner cited a “diverse film slate” for Warner’s success in particular, pointing to its investment in both large and small films.

      James Marsh, senior research analyst at Piper Jaffray ( PJC – news – people ), was bullish on the sector though he mentioned that not all studios are created equal. “I think the guys that have the most exposure to theatrical [releases] seem to be holding up well,” he said. This, he pointed out, worked in favor of smaller companies.

      Though small- and medium-budget films don’t necessarily have the built-in audience recognition of a Batman or Star Wars franchise, their profits are still very realistic. The Proposal, only two weeks into its run, has out-grossed Land of the Lost, a film that cost more than twice as much to produce and had the kitsch value of a campy canceled TV series behind it.

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    • Indian Market Tweets @zyakaira for Friday, June 19
      June 19, 2009 | 6:00 am

      PVR raising another tranche of Private Equity while profit making ventures hold back _TYY4

      Hotels begin to fill up again as Indians settle for domestic holidays _TYY4(ftags)
      less than 20 seconds ago from TweetDeck

      Govt not to allow offshore SPVs so easily _TYY4
      1 minute ago from TweetDeck

      Vipul Shah’s London Dreams, Akshay’s Blue and Aamir’s 3 Idiots are pitching for $27 million but no buyers – No UTVi, Eros or Studio 18 _TYY4
      2 minutes ago from TweetDeck

      Ghazini was bought for $20 m, Wellcome for $10 million by Studio 18, Singh is Kingg also for $13 million _TYY4
      6 minutes ago from TweetDeck

      PVR, Mahindra Holidays coming out with IPOs _TYY4
      7 minutes ago from TweetDeck

      Innovative reopens in Bangalore _TYY4
      7 minutes ago from TweetDeck

      Bollywood dumping big budget movies because of the industry rift/slowdown _TYY4
      8 minutes ago from TweetDeck

      Hyderabad Metro has finally decided Maytas cannot execute the 12000-crore rupees project #Indian #Stocks _TYY4
      9 minutes ago from TweetDeck

      B’lore promo #1: Fast Social media updates leave you dizzy? Feel priceless about it with the New Nokia N97.. http://tr.im/twiN97 <<<Call us
      about 1 hour ago from web

      Market trend unlikely to improve. Time for value buying #Indian #Stocks Spend time at http://bit.ly/ESXFE for an insider view of the budget
      about 2 hours ago from CoTweet

      RT @zyaada Check @blrmoneytalkz for Investments #Indian #Stocks #GDOW and @urban_mash for city and lifestyle chatter
      about 2 hours ago from CoTweet

      Is Retail going to bounce back? http://bit.ly/5943b (We are at http://advantages.us)
      about 2 hours ago from CoTweet

      Market trend unlikely to improve. Good time for value buying
      about 2 hours ago from CoTweet

      B'lore promo #1: Fast Social media updates leave you dizzy? Feel priceless about it with the New Nokia N97.. http://tr.im/twiN97 <<<Call us
      about 2 hours ago from web

      $FXE Euro likely to reverse trend now and start back to 1.45
      about 2 hours ago from CoTweet

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    • Gen X recommends new upcoming corporate houses in Bollywood
      June 8, 2009 | 5:05 pm

      The global credit crisis has hit the Indian entertainment industry as well, contrary to the popular opinion and consensus that entertainment and gaming industry are actually recession proof. And now an interesting theme is emerging out of all this in Bollywood.

      After getting the industry status in 1998, Bollywood saw some big corporate houses(Reliance ventured in to Adlabs, Big Pictures, Big Music etc) taking some serious interest in this industry and a host of production companies(PNC, Percept Pictures, Excel Entertainment, Sahara) and distributors came into existence. As a result the industry saw a structural shift, giving rise to companies that could now produce more films in a year, could distribute them on their own and making good margins. This lifted Bollywood out of the shambles that it was in just decade ago. The effect being that Hollywood studios like Disney, Pixar, Fox want to co-produce, and invest in Indian cinema. This will automatically lead to increase in overseas sales which currently contribute roughly 10% of the total revenues.

      Bollywood has also grown in size as the producers don’t need to depend on theatrical releases alone in order to recover their investment. Home videos and satellite rights were also contributing significantly to their top and bottom lines.

      The studio model and an idea of having a production house was pioneered by none other than Yash Chopra himself, the biggest name in Indian cinema who has given some memorable movies like Chandni, Silsila, Kabhi kabhi etc. However, the recent years haven’t been very profitable for the company. With a host of films like Tashan, Tara Rum Pum, Kabul Express, Roadside Romeo(animated movie,co-produced by Walt Disney), Thoda Pyaar Thodi Magic all failed to perform well at the box office even after having A-list actors in their kitty for every project. The only projects that did well at the box office were noth SRK starrer ‘Chak De India’ and ‘Rab ne bana di jodi’.

      YRF seems to be in serious trouble now. They recently laid-off 20 people; apparently they were executive producers. They are also stepping back from the distribution business now, as they are now turning extremely risk-averse. Due to this, Karan Johar(owner of Dharma Productions)who literally admires Yash Chopra’s work and contribution to cinema and is a close family friend, had to find new distributors(UTV Software Communications) for his upcoming releases Ranbir Kapoor starrer ‘Wake up Sid’ and Multi-starrer film ‘New York’. KJo managed to sell both his movies for a whopping Rs 78 cr.

      But in my opinion the biggest cause of YRF’s troubles is not recession(which came in only later) but bad choice of scripts and high cost of production. They also marketed the product in a wrong way, projecting an image of something which was not the true essence of the movie, like Tashan. I guess they did take risks by giving chances to new directors and script-writers but they failed to execute things well. Some of the bets paid off well like Chak De India. But we all know that a company can’t depend on 2-3 break out successes. They have to be consistent in performance and have to market the product for what it is. And these days the ‘word of mouth’ travels 10x faster than before, Therefore a bad movie will die out more rapidly, with box office collections falling sharply in a couple of days time, with bad reviews floating all the over the internet with blogs and discussions dissecting the movie and performances, as opposed to a week’s time earlier on.

      I see a leader emerging out of all this chaos though. Progressing gradually and carefully, UTV Software Communications(listed in AIM/BSE in 2005) is now one of the biggest names in the industry challenging established players in scale and box office success across different genres and budgets. They gave a bunch of hits in 2008, like Fashion, Oye Lucky Lucky Oye, Jodha Akbar and Race. Although Race and JA contributed 30% to the kitty, the company’s business model is to produce a mixed range of films, including small and big budget movies, signing the best talent and bringing efficiency in production costs.

      UTV seems to be diversifying their portfolio of movies/IPRs pretty well, producing movies on new and old themes in order to cater to the tastes of diverse and demanding Indian audiences. They are actually carving out a niche for themselves, where people have started associating quality with their name. Although recession has hit them equally, they are not going to scale back this year. They are actually hoping to see some rationalization is their cost structure, which seems difficult, as bulk of the costs are ‘Star Costs’. If they manage to get that correction, then probably they could also get a better ROI(Return on Investment). I guess another big chunk of expenditure is marketing costs, and this has actually increased as a % of total budget of the movie, because pictures are promoted as brands these days and hence involve more investments in marketing them.
      In 2008 they produced 10 movies, and this year the pipeline contains 15-16 odd films. The next big one I am really waiting for is Vishal Bharadwaj’s Kaminey starring Shahid Kapoor and Priyanka Chopra expected sometime in June 2009.

      As a result of the economic slowdown, I can see a serious shift towards good content, efficient capital allocation and correction in star prices(Akshay Kumar charged Rs 20 cr for Tasveer, and it grossed Rs 16cr at the box office)which was making it difficult to recover costs most of the times. I guess only the strongest and the most versatile can weather this storm and one day an Indian movie produced, directed, distributed and performed by Indian artists, based on an Indian subject would get an Oscar.

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    • Reliance ADA – Life Insurance worth 12000 crore
      June 8, 2009 | 5:16 am

      Reliance Capital who stock is almost up by more than 45 percent in just 4 trading session has informed that its looking to divest up to 26 percent in its insurance arm Reliance Life Insurance through an IPO as well as by inducting a strategic investor. Reliance Capital holds 100% in Reliance Life Insurance. Reliance Life Insurance would be valued well in excess of Rs 12,000 crore and they will have more clear picture on it in another 3 to 4 months.
      Reliance Life insurance is considered to be 4th strongest in line next to ICICI, SBI Life and Bajaj Allianz. They have almost more than 10 percent share in the indian insurance market.
       via <a href=’www.rupya.com’>Rupya</a>

      zyakaira notes: The 3-4 insurance IPOs including ICICI Bank IPO for separating capital structures and governance would themselves bring companies with a valuation of INR 120000 Crores or around $25 Billion to the listed markets at BSE and NSE. Along with the PSUs and Infra stocks we may be adding market cap equivalent to India’s GDP in these 1-2 years and raising more than $10 billion from the markets

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    • Reliance ADA to launch film/TV outsourcing unit | FT.com
      June 7, 2009 | 3:13 pm

      Adlabs Films, India’s largest multiplex chain, controlled by billionaire industrialist Anil Ambani, is launching one of the country’s biggest outsourcing businesses to service the global movie and television industries.

      The new unit will digitise films and television shows from clients’ archives or libraries, restore old prints and adapt content for use in different formats, such as DVDs or mobile phones.

      Its first contract is from the state-run National Film Archive of India in Pune to digitise and restore 1,000 films.

      “One [area of work] is the old legacy content, which has to be converted into digital, including all these studio classics – Paramount, Mickey Mouse and all of that – and then there is all of the television content,” said Anil Arjun, chief executive officer of Adlabs.

      Mr Ambani’s Reliance group is not the first Indian company to target media outsourcing, but it claims to be the largest effort yet attempted, with a dedicated workforce starting at 300 people and scaling up to 1,200 in one year.

      The company says India’s competitive advantage is outsourcers’ ability to build quickly the scale necessary for large projects, such as the contract from the National Film Archive of India.

      Adlabs operates 430 multiplexes in India, the US and Malaysia and has a film and media services unit specialising in post-production and processing among other things.

      The company is a unit of Mr Ambani’s Reliance ADAG group, which also has a tie-up with Stephen Spielberg’s DreamWorks. It argues that its 25-year history in the film industry will enable it to trump competition from existing operators that are more experienced in outsourcing.

      These include a joint venture between outsourcing company Genpact and media group NDTV, and a separate tie-up between another conventional outsourcing group Infosys BPO and TV 18, a media conglomerate.

      The joint venture between Infosys and TV 18, Source18, does not have a dedicated team for media outsourcing but instead assembles teams as necessary when contracts come in.

      via FT.com / India.

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