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Is Twitter here? ( Jeez, is that a cliche, really? )

MLB.com just joined the social media revolution in a way that is still as obvious, but probably hasn’t found its way into public domain. The quetion is if sharing the brand with Twitter officially makes it business-friendly for the sport, ( or consumer brand and advertiser like P&G, Sprint ) In fact as one might feel to be important , does this spread of ‘co branded’ Twitter and MLB/NFL/IPL/NDTV/BofA count for more than the reputation management and the catching up?

Before we move on with the discussion, let’s give the @mashable it’s due

MLB.com Shows You How Twitter Reacts Inning-by-Inning to Playoff Games

With the MLB playoffs in full swing, it’s been hard to miss the chatter on Twitter during pivotal moments during games. MLB.com is now tracking all of that action, and compiling it in an interactive inning-by-inning timeline of each game that compiles Twitter buzz alongside video highlights.

The result is MLB’s “Pulse” feature which now accompanies the Wrap Up of each game. In addition to the graph for each team’s tweet volume and highlights, you can also see all of the tweets that MLB pulled in, so you can see specifically what people were saying at any point during the game.

Unfortunately, Pulse is only available after games, though the team that worked on the project tells me that real-time is in the works for next season. Nonetheless, during games, MLB.com has added a Twitterfeature to its GameDay view where you can both watch a pitch-by-pitch description of what’s happening, and also see all the tweets coming in about the game. There’s also an option to login and post your own updates.

One must first put the facts in place:

A. Twitter chatter has created its own distinctive brand and brand pull for the social maven, the sport and the consumer brand – as Steve Jobs might have once done to Microsoft, It’s hard to ignore.
B. Twitter chatter is fun only real-time for the sports brands, NFL, IPL, NBA or F1 – you can set the watch by the tweets that come, for the game, the plays, the controversial moments or some real tweets as well! – The chatter dies away in twitter gloop soon after the last hit of the game..FACT!
C. The most important for marketers right now is to get into Twitter and stop getting shredded by opinion makers, twitterati and the cognoscenti or just common folk and similarly capitalize on the happy moments for the brand and the game
D. Twitter hasn’t sold the Healthcare bill to anyone
E. Twitter isn’t getting paid. None of the Twitter tools are
F. I believe, in most cases above you can easily substitute Twitter for Facebook. Only that Facebook has advertising and Twitter has more content per second than you would ever think possible and you cannot ignore it! People love to ignore Facebook
G. A lot of celebrity mistakes are already floating around. Bad spats in public domain, recorded in history

So, what does it mean? Well, for one thing the marketers seem to be doing it right. Only there are not enough of them. As usual I find only the Giants of the business game taking notice and spending bucks on Twitter. That is where we are and we are repeating the mistake we made last time as well. This is the crowdsourcing moments that need capturing, revolutions by the moment that can give tremendous leverage to the game.

There is beginning of the rudiments of policy for social media from the NFLs, IPLs and MLB. There is a lot of intelligent analysis real-time that makes my game day much more interactive and me more responsive to the word play and the brand fabric. There is the immediate impact on the brand’s visibility. There has to be now a commercial framework that does not overcharge the premium but also that sheds unresponsible engagement. It does not have to be a discouragement to new users, because any paying mode could be a big discouragement for millions of students, but apart from the crowd’s sway in making you add value there has to be a firm style from each sport brand that keeps tweeters that well tweet great and those that just ride. There has to be encouragement for the millions of listeners who are not there to ruffle any feathers but curious to read on twitter and see where the trend is for the game going on. And there has to be measurable incentive for brand owners and influencers to provide that culture.

Maybe we are the infomediaries of this Invisible Continent. But, maybe there is another revolution around the corner..The consumer’s ‘infrastructure’ requests have changed irrevocably, however.

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Is NFL the most twitterised brand?

A lot of NFL gets on Twitter too. Apart from the fact that NFL Network has exclusive high quality coverage online with 100% video support and lots of fantasy games for the fans, most NFL players incl Chris Johnson are alive and ’speakalot’ on Twitter. Featured here is how one of the better known teams of the NFL, the New England Patriots have made a distinctive interactive app for Facebook..going into grapping the attention and mindshare of a 100 million odd users..it’s great to see something as entrenched as the NFL going out to bat with the invisible continent and get more touchdowns,! Fire away. (mixed metaphors!, maybe just the Dallas Cowboys losing their hold on the game after not making the playoffs)

New England Patriots Choose Facebook as Primary Social Media Hub

You know how bands often tend to put more importance on their MySpace page than on their dot com website? Well, the New England Patriots are now doing something similar on Facebook.

They’ve partnered with Buddy Media to create a new section of their Facebook page, dubbed the “Fan Zone“, where fans can check out a calendar of Patriots-related events, play a Fantasy Forecast game, test their Patriots knowledge in the Patriots Trivia Challenge, send virtual Patriots gifts to their friends and more.

What’s interesting about this new initiative is the fact that none of this is available on the official Patriots website. True, some parts of the Facebook Fan Zone still link to that website, but for the most part, fans would do better to visit the Facebook page than the official, dot com page.

As the importance of social media increases, I reckon that more and more big brands will put emphasis on their presence on social media platforms such as Facebook and Twitter instead on their official websites. Patriots’ Director of Interactive Media Fred Kirsch explains the move: “We really weren’t anywhere [before] as it relates to social media. We had to get into the game, and to have that kind of audience we have on Facebook, you can’t get that kind of immediate impact on [Patriots.com].”

For more on this topic, check out this article: Is Social Media Making Corporate Websites Irrelevant?

Tags: facebook, New England Patriots, social media

via New England Patriots Choose Facebook as Primary Social Media Hub.

via Is NFL the most twitterised brand?

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Indian Market Tweets from Friday | zyaada

From Marketwatch.com Dow up more than 50 points as U.S. stocks open Frida.. http://bit.ly/C53J4 :ask us to analyse
24 minutes ago from twitterfeed

Valuations too high http://post.ly/5WrL
about 1 hour ago from Posterous

Indian PE deals, lousy skype fights ..just bad weather everywhere Valuations! Valuations! | The investment blog http://bit.ly/Tq2Ip
about 1 hour ago from Splitweet

And to end the day of tweets, from the Sun Tsu of War ( from Gekko) when your enemy is stronger than you, don’t be afraid..to run away
about 6 hours ago from HootSuite

Hollywood: Wall Street 2 started filming this September, Can Will Smith be far behind :)
about 6 hours ago from HootSuite

China farming Energy in the Mongolian desert. What took so much time!
about 6 hours ago from HootSuite

RIL losing a $100 million a month sales in KG basin, D6 but never produced more than 30 million cu m per day !!
about 6 hours ago from HootSuite

Bollywood: KKK2 star to ride sea bobs & skimpily clad Lara Dutta in ‘Blue’ Arindam Chaudhri’s Last Lear
Mr Bachchan to keep anchor at Colors
about 6 hours ago from HootSuite

Mutual Fund investments in August fell 74% to add less than $700 million with banks staying away http://advantages.us/a/amit…
about 6 hours ago from HootSuite

BSNL, MTNL not to buy stake in Kuwaiti Telecom company Zain for an estimated $14 billion ( Rs 70000 Crores), twice their annual turnover
about 6 hours ago from HootSuite

US has 22.5 GW of installed capacity, India 14 GW (663 bn units in Jan 2008) Germany also upgrading lot of Power
about 6 hours ago from HootSuite

IDFC buying BP wind power in India for $135 m, UBS selling for $100m ( 1.35 times sales) and WNS likely sold to Intelenet for half the price
about 6 hours ago from HootSuite

Do oversubscriptions matter? OIL ipo 30 times , not going to list at premium either..what’s the hurry to invest?
about 6 hours ago from HootSuite

India’s NSE to introduce strategies trading in Futures and Options, combined with IRD, Commodities and Forex a lot of new stuff, thin volume
about 6 hours ago from HootSuite

Pipavav at Rs 55-60 gets $115 m for working capital and odds and ends, one Dry Dock, 50% orders to be renegotiated down! Don’t bother :(
about 6 hours ago from HootSuite

Angel Broking (Picks outperforming 2009-10) says India’s chocolate market alone would be $500 million ( Livemint Sept 11)http://ow.ly/pW8S
about 7 hours ago from HootSuite

India key to Kraft bid ($KFT, $CBY) http://bit.ly/mKg0r Emerging markets make 40% of $CBY sales
about 7 hours ago from HootSuite

SBI cnsolidating its other subsidiaries into the bank to focus on size, may start in London with a small acquisition
about 7 hours ago from HootSuite

ICICI Bank heralds the market down turn every time in the last 6 months hyper growth.. Will SBI take off where ICICI left _TYY4
about 7 hours ago from HootSuite

  1. Indian companies raised only $4.73 billion from ECBs, down 28% despite relaxation of upto $100m without approvals
  2. about 7 hours ago from HootSuite
  3. Rural Distrbn: Current FDI limits / Foreign Investment limits of 20% / 49% in DTH may go up to allow foreign media investors to catch upabout 7 hours ago from HootSuite
  4. Unitech Telenor has revised capital participation terms putting responsibility on Telenor to fund all expansion, ready with 8500 towers..about 7 hours ago from HootSuite
  5. New Islamic Bank Al Baraka to take off in Kerala based on Shariat principle of Bai al salam, distribution of profit and est of a social fundabout 7 hours ago from HootSuite
  6. China’s bear trend unlikely to be braked but may recover based on Emerging markets strength $EEM, $CICabout 7 hours ago from HootSuite
  7. More banks to join India Post in sales of the new pension funds (NPS) All pension money since 2004 has been routed to NPS for Govt employeesabout 7 hours ago from HootSuite
  8. Lot of investor cash is aching to come back into the markets, accelerating the rise in Emerging Markets $EEMabout 7 hours ago from HootSuite
  9. Reliance raising Cash in Rupees from a treasury sale, may make international expansion in energy fields more likely _TYY4about 7 hours ago from HootSuite
  10. Gold also crosses Rs 16000 in India ( per 10 gm) with $GLD ruing above 101 and $FXE inching to 1.50about 7 hours ago from HootSuite
  11. With Mutual Fund and Insurance loads and agency charges also banushed, the next 3 years should see a super normal rise in these productsabout 7 hours ago from HootSuite
  12. Rupee may rise to 46 by year end, continue rise till Q3 2010about 7 hours ago from HootSuite
  13. Similarily Global Forex reserves are up $441 billion (up 6.5%) to $7 trillion, buoyed by rise in Korean Won, Brazilian Real & India Rupeeabout 7 hours ago from HootSuite
  14. Similarily Global Forex reserves are up $441 billion (up 6.5%) to $7 trillion, bouyed by rise in Korean Won, Brazilian Real & India Rupeeabout 7 hours ago from HootSuite
  15. Foreign holdings of Indian bonds climbed 28 percent since March 31 to $6.4 billion, stock exchange data show http://ow.ly/pW1nabout 7 hours ago from HootSuite
  16. I have 3,571 tweets that show that Twitter isn’t for lunch anymorehttp://retwt.me/2S6f (via @Scobleizer) by @tweetmemeabout 8 hours ago from HootSuite
  17. Karnataka Prem League: #KPL Provident dent Belagavi Panthers hopes, Brigadiers second to B’lore Rural! games are worth watching not vettori!about 9 hours ago from HootSuite
  18. Can Atlanta make it 16-0 this season? #NFL #Falconsabout 9 hours ago from HootSuite
  19. #irreverentfridays Irene Rosenfeld looking for fly-by strategy support http://ow.ly/pVveabout 9 hours ago from HootSuite
  20. By @EconomyFacts How To Stimulate Consumer Spending And Jumpstart The Economy http://cli.gs/j8esBabout 9 hours ago from HootSuite
  21. Signs of markets having peaked as emerging markets and midcaps continue to outperform, why not 20k next week itself?about 9 hours ago from HootSuite
  22. Citi sells Government stake of 34% « Obamanomicshttp://bit.ly/ORZ0Oabout 9 hours ago from HootSuite
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Indian Market Tweets on Friday | advantages.us

From Marketwatch.com Dow up more than 50 points as U.S. stocks open Frida.. http://bit.ly/C53J4 :ask us to analyse7 minutes ago from twitterfeed

Valuations too high http://post.ly/5WrLabout 1 hour ago from Posterous

Indian PE deals, lousy skype fights ..just bad weather everywhere Valuations! Valuations! | The investment blog http://bit.ly/Tq2Ipabout 1 hour ago from Splitweet

And to end the day of tweets, from the Sun Tsu of War ( from Gekko) when your enemy is stronger than you, don’t be afraid..to run awayabout 6 hours ago from HootSuite

RIL losing a $100 million a month sales in KG basin, D6 but never produced more than 30 million cu m per day !!about 6 hours ago from HootSuite

Bollywood: KKK2 star to ride sea bobs & skimpily clad Lara Dutta in ‘Blue’ Arindam Chaudhri’s Last Lear Mr Bachchan to keep anchor at Colorsabout 6 hours ago from HootSuite

Hollywood: Wall Street 2 started filming this September, Can Will Smith be far behind :) about 6 hours ago from HootSuite

Mutual Fund investments in August fell 74% to add less than $700 million with banks staying away http://advantages.us/a/amit…about 6 hours ago from HootSuite

China farming Energy in the Mongolian desert. What took so much time!about 6 hours ago from HootSuite

  1. BSNL, MTNL not to buy stake in Kuwaiti Telecom company Zain for an estimated $14 billion ( Rs 70000 Crores), twice their annual turnoverabout 6 hours ago from HootSuite
  2. US has 22.5 GW of installed capacity, India 14 GW (663 bn units in Jan 2008) Germany also upgrading lot of Powerabout 6 hours ago from HootSuite
  3. IDFC buying BP wind power in India for $135 m, UBS selling for $100m ( 1.35 times sales) and WNS likely sold to Intelenet for half the priceabout 6 hours ago from HootSuite
  4. Do oversubscriptions matter? OIL ipo 30 times , not going to list at premium either..what’s the hurry to invest?about 6 hours ago from HootSuite
  5. India’s NSE to introduce strategies trading in Futures and Options, combined with IRD, Commodities and Forex a lot of new stuff, thin volumeabout 6 hours ago from HootSuite
  6. Pipavav at Rs 55-60 gets $115 m for working capital and odds and ends, one Dry Dock, 50% orders to be renegotiated down! Don’t bother :( about 6 hours ago from HootSuite
  7. Angel Broking (Picks outperforming 2009-10) says India’s chocolate market alone would be $500 million ( Livemint Sept 11)http://ow.ly/pW8Sabout 6 hours ago from HootSuite
  8. India key to Kraft bid ($KFT, $CBY) http://bit.ly/mKg0r Emerging markets make 40% of $CBY salesabout 6 hours ago from HootSuite
  9. SBI cnsolidating its other subsidiaries into the bank to focus on size, may start in London with a small acquisitionabout 6 hours ago from HootSuite
  10. ICICI Bank heralds the market down turn every time in the last 6 months hyper growth.. Will SBI take off where ICICI left _TYY4about 6 hours ago from HootSuite
  11. Indian companies raised only $4.73 billion from ECBs, down 28% despite relaxation of upto $100m without approvalsabout 6 hours ago from HootSuite
  12. Rural Distrbn: Current FDI limits / Foreign Investment limits of 20% / 49% in DTH may go up to allow foreign media investors to catch upabout 6 hours ago from HootSuite
  13. Unitech Telenor has revised capital participation terms putting responsibility on Telenor to fund all expansion, ready with 8500 towers..about 6 hours ago from HootSuite
  14. New Islamic Bank Al Baraka to take off in Kerala based on Shariat principle of Bai al salam, distribution of profit and est of a social fundabout 7 hours ago from HootSuite
  15. China’s bear trend unlikely to be braked but may recover based on Emerging markets strength $EEM, $CICabout 7 hours ago from HootSuite
  16. More banks to join India Post in sales of the new pension funds (NPS) All pension money since 2004 has been routed to NPS for Govt employeesabout 7 hours ago from HootSuite
  17. Lot of investor cash is aching to come back into the markets, accelerating the rise in Emerging Markets $EEMabout 7 hours ago from HootSuite
  18. Reliance raising Cash in Rupees from a treasury sale, may make international expansion in energy fields more likely _TYY4about 7 hours ago from HootSuite
  19. Gold also crosses Rs 16000 in India ( per 10 gm) with $GLD ruing above 101 and $FXE inching to 1.50about 7 hours ago from HootSuite
  20. With Mutual Fund and Insurance loads and agency charges also banushed, the next 3 years should see a super normal rise in these productsabout 7 hours ago from HootSuite
  21. Rupee may rise to 46 by year end, continue rise till Q3 2010about 7 hours ago from HootSuite
  22. Similarily Global Forex reserves are up $441 billion (up 6.5%) to $7 trillion, buoyed by rise in Korean Won, Brazilian Real & India Rupeeabout 7 hours ago from HootSuite
  23. Similarily Global Forex reserves are up $441 billion (up 6.5%) to $7 trillion, bouyed by rise in Korean Won, Brazilian Real & India Rupeeabout 7 hours ago from HootSuite
  24. Foreign holdings of Indian bonds climbed 28 percent since March 31 to $6.4 billion, stock exchange data show http://ow.ly/pW1nabout 7 hours ago from HootSuite
  25. I have 3,571 tweets that show that Twitter isn’t for lunch anymorehttp://retwt.me/2S6f (via @Scobleizer) by @tweetmemeabout 8 hours ago from HootSuite
  26. Karnataka Prem League: #KPL Provident dent Belagavi Panthers hopes, Brigadiers second to B’lore Rural! games are worth watching not vettori!about 9 hours ago from HootSuite
  27. Can Atlanta make it 16-0 this season? #NFL #Falconsabout 9 hours ago from HootSuite
  28. #irreverentfridays Irene Rosenfeld looking for fly-by strategy support http://ow.ly/pVveabout 9 hours ago from HootSuite
  29. By @EconomyFacts How To Stimulate Consumer Spending And Jumpstart The Economy http://cli.gs/j8esBabout 9 hours ago from HootSuite
  30. Signs of markets having peaked as emerging markets and midcaps continue to outperform, why not 20k next week itself?about 9 hours ago from HootSuite
  31. Citi sells Government stake of 34% « Obamanomicshttp://bit.ly/ORZ0Oabout 9 hours ago from HootSuite

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The British sense of twisting facts..(easy to do on Twitter?)

FACEBOOK vs. TWITTER series 18/800

The Brits are at it again, looking at their tea cup and making up the stats..

zyakaira notes: USA, India and Brazil remain the largest and most active twitter users, high mobile and broadband penetration remain bullwarks of the Chinese and Indian economies growth, but I guess the British must also get ahead :)

London is staking its claim as the Twitter capital of the world as a flock of local start-ups ride the communications network’s huge wave of growth.

While Twitter is the toast of its native Silicon Valley in California, London boasts more users than any other city in the world. Twitter allows its 40m users to post 140 character updates or “tweets” on the web or via mobile phones.

Even though Twitter itself is yet to generate any revenue, early-stage investors are pouring millions of pounds into small companies in the Twitter “ecosystem” in the London area.

London has produced the most popular of the many third-party tools used to post to Twitter, called Tweetdeck. Reading’s Tweetmeme, which tracks the most popular news stories discussed on Twitter, is attracting millions of visitors a month while Twitterfeed, based in Tooting, is used by thousands of publishers to post their latest headlines on to the site.

“In the UK we’ve got a real phenomenon going on,” says John Borthwick, the British-born chief executive of Betaworks, a New York company that has invested in Tweetdeck, Twitterfeed and Twitter itself. Just as Scandinavia took an early lead in mobile technology, “the UK has become fast-forward in terms of social”, thanks to high broadband penetration.

via FT.com / Media – Twitter branches out as London’s ‘ecosystem’ flies.

Posted via web from The Marketing Post

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Social Media Wars: Digg gets going again

The irreverent founders of Digg have been a bit snowed by Twitter’s rise as it is now doing 53 million users a day and is still going to rise by almost 400-500% in 3 months. But Digg has been around for long and its platform has caused lots of ’social success’ and some heartburn with its traffic redirects , it has put together an institution that predated Web 2.0 and will survive it seemingly.
Of course all of this Digg stuff is for journalists and authors selling their ware and readers reading tons on the web daily. For many, the web remains distant because of this lack of interactive web that actually plays and works with them, as 9 out of 10 browsing ‘afficionadi’ would not bother with too much reading. Let me also, cut the dialogue short and introduct he new Digg feature after the Presidential debates and quasi debates earlier.
No they have not bought up Predictify, fueled FiLife or got into the race for other social media sites ( not to my knowledge at Advantage ‘zyaada’) They have just scheduled another of their fine web discourses with Timothy Geithner taking flak and clarifying the US administration’s position on the stimulus, the stock markets, the banks and may be the tax bill
The latest on Digg:

Posted via email from The Marketing Post

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Facebook vs. Twitter series 15/800 – After spurning Twitter, FB gets Friendfeed

Facebook finally made use of the choice of social competition in the internet economy today when they ‘closed’ the Friendfeed acquisition deal. After the recent spree of feature launches that made it more and more twitter, facebook cemented its early lead with the talented Friendfeed, which allows it to make conversations a staple and also be more social. Among its obvious synergies otherwise, Friendfeed is aesthetically traditional and fun at the same time while remaining business friendly in terms of logistical support for feeding these conversations ( as also noted earlier in F vs T series 14/800 )

Twitter in the meantime has spruced up its looks and while the old SEO types haggle a little about its value and dump hacker tricks on Facebook and Twitter, Twitter has managed to keep a high growth in user additions till July climbing to 14th in search engine rankings with almost 15% of Facebook’s page views. The jury might let Facebook a grand ovation at this stage for managing to snag Friendfeed but the flexibility of Twitter may still help it overcome its flood of revolutionaries and internet junk to get up and ahead in the race with some good business brands adopting and staying alive in Twitter.

On the other hand, Facebook today can definitely vouch that it has the social infrastructure and the fun and games which keep people busy on Facebook may still turn out to be of some lasting value with a $200 million+ revenue year about to close in the next 3 months. Facebook’s task of morphing is even tougher as it has to merge the good of friendfeed into it without getting into the internecine arguments it is getting used to with its users.

Posted via web from The Marketing Post

earlier: Is Friendfeed on the scene ( July 31)

Friendfeed has that magical air that it is elegant even after Twitter has redesigned its home page

I wonder why Friendfeed isn’t on more apps like hoot and tweetdeck?
Guy Kawasaki (Louis Gray liked this)

This is literally the first time I’ve used FF
Wednesday – Comment – Like – Share
235 other people liked this 160 more comments
no way!!!! – sean andersen
I’m with ya…. just started this afternoon. So far, so good. :) – Ben Daugherty
Jorge Escobar (Louis Gray liked this) is gonna make my social app extra-special-invitation-only. If
you read this, you’ll probably get an invite. :)
zyakaira zyaada
So, even now I can probably set up a new social network in say a week!

How does differentiate each of the Friendfeeds and Twitter and Facebook!! Esp in six months from now?

One is going to have social apps in the office though, not just unarchived yahoos!

Though I still wonder why women should have a site of their own! ( I’m a guy, all male.)

There would be these special niches within each of Facebook and Twitter and we can create a discussion on them at Friendfeed

0 seconds ago – Comment – Share – Hide – Edit
Posted via email from The Marketing Post

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The value of social media in tweets

Facebook at 77 million visitors, Amazon 64 m, Craigslist at 47 m, Wordpress at 26m and Twitter at 20m compared to Goog at 157m in June09
- about 2 hours ago from TweetDeck

So $AMZN makes $1.75 bn per month from 64 million visitors
- 5 minutes ago from TweetDeck (11:40 am ET)

That is more than $27 from every single visitor! $AMZN
- 3 minutes ago from TweetDeck

If Twitter made 10% of that they would have sales of $54million to start with ( based on June comscore)
- 2 minutes ago from TweetDeck

China’s new loans may surge to a record 11 trillion renminbi ($1.6 trillion) this year as the government refrains from tightening lending rules to protect economic growth
- just now from Tweetdeck

Goldman /Blankfein paid a 23% return on the govt’s TARP investment, paying $1.1 billion for the warrants
- half a minute ago from TweetDeck

Also Buffet sold a third of his stake in Moody’s
- just now from Tweetdeck

China’s state construction giant raised a $7.3 billion in IPO
- 4 minutes ago from TweetDeck

(Green Shoots?) Both American Express (AXP) and Capitol One (COF) reported earnings that were quite weak (seekingalpha dot com)
- 2 minutes ago from TweetDeck

$CIT looks in line to become smaller, selling its comml business and most likely losing its aviation lending and rail finance biz profitably
- half a minute ago from TweetDeck

BTW, we continue to be short on both $AXP and $COF and bullish on the market ( same as before act. results came out @zyakaira
- half a minute ago from TweetDeck

twitter @blrmoneytalkz

Posted via email from The Marketing Post

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Facebook vs Twitter series 13/800: What about Digital Books? Can Kindle be about social collaboration?

I know what you all are thinking. Why suddenly a Kindle in Facebook vs Twitter wars? What about the Friendfeed and the dozen social networks to be branded me too! Where do they come in? Well, to me Kindle comes first because Amazon is a phenomenon on my personal list of Enterprise greats and the other start ups have still got something to prove in terms of viability. Not that the risk is any lesser for a Myspace or a Kindle but My space going down would be a turning point people would remember like AOL, eBay and the others who have had a not so easy time since they set up on the web and who have never graduated to the real Web 2.0 or near real time social collaboration. Amazon and Kindle however have that potential ( may be they will also drop out later like Starbucks) and they can handle innovation and complex consumer minds with a relative ease that would be critical.
 
Long back, during the days of Patricia Seybold’s customers.com and Guy Hagel’s ‘Net Worth’ we saw an expostulation of the success determining parameters of the new invisible continent by Kenichi Ohmae ( let’s face it, the guy was an other world icon but still made it as a strategist on the new web). What the Invisible Continent described in great detail was an Infomediary – An organization or ‘Trust agent’ that would broker all business transactions on the web because they would be entrusted with the Customers foibles and deep seated choices that would make the best buying decision and robust sales. Amazon and Kindle are the perfect intermediaries for such digital transactions like iPhone and iPod have been for music albeit non collaboratively till now.
 
I think the new web needs Kindle and amazon to ramp up the offering in tune with customers, learning the nuances along with the customer as they go along this adventure. For amazon to continue with its 50% market share of the World’s Book Sales has been relatively easy when compared with the others and a vital part of that has been the enriched customer experience which is really beautifully collaborative and store front’ish at the same time. It also highlights the other essential for social collaboration which Facebook and Twitter seem to make light of, ad that is the reading habit. For any transaction on the new web, one has to be a voracious reader to navigate the choices, discuss with friends, colleagues and competitors online and make instant decisions that are almost always right.
 
Kindle could easily include Video, Audio and twitter / friendfeed messaging on the device along with maps and the books to replace other devices you need to carry arund today for a complete mobile experience. I think that’s the way it’s going to go too.

Posted via email from social networking and new markets

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Facebook vs Twitter series 12/800: Twitter is down from FB hunting?

Sitting inside a conference room at Twitter, BlackBerry in hand, Kevin Thau is all business.In his first interview since taking charge of the San Francisco technology companys mobile business development a month ago, Thau is confident that cellphones will play a crucial role in helping the messaging service make money.

The four-year-old company, which has raised more than $35 million from Benchmark Capital, Spark Capital and others, offers its service free of charge, and hasn’t yet figured out how to generate revenues.

Thau, 36, says thats about to change. He says the number of text messages passing through Twitters platform has grown 1,000% in the last year. Add to that the fact that users are texting more substantive observations and opinions in real time, and the company has a valuable information database it can sell to businesses.

Thau says Twitter is developing a range of analytics and metrics products and services built around the information contained in “tweets,” the e-mail and text messages that pass through its platform. “We can measure the tweets,” he says. “Were trying to figure out what are the appropriate metrics around engagement and how to convey those.”

Thau, however, didnt say when Twitter plans to sell these services or how much it will charge for them.

Its an interesting business model, but can Twitter survive selling analytics and other services? “When it comes to enterprises, absolutely,” says Jeremiah Owyang, a social computing analyst with Forrester Research ($FORR ) . “I just got off a call with a client thats asking about how to engage on Twitter. There’s definitely interest.”

via ‘Forbes’

Posted via email from social networking and new markets

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zyaada movies

  • After AOL Warner, the new megalith?
    December 4, 2009 | 2:06 am

    Can conventional media survive yet?

    COMCAST BUYS NBC UNIVERSAL

    General Electric And Vivendi Come To Tentative Agreement On NBC's Value

    The proposed $30-billion transaction is the fruition of a longtime ambition by Comcast’s 50-year-old chief executive, Brian Roberts, to recast his family-controlled Philadelphia company into a leading producer of movies and television shows and a purveyor of prominent cable and broadcast networks, including the venerable NBC.

    Under terms of the deal, Comcast will contribute its entertainment channels, including E and Versus; nine regional sports networks; and about $6.5 billion in cash in exchange for 51% of the new venture, which will continue to be called NBC Universal for the immediate future.

    The deal underscores how cable television — not a broadcast network or a Hollywood movie studio — has become the new profit center for media conglomerates.

    GE, which has owned the NBC network for 23 years, will reduce its ownership in the company to 49%. The deal sets up GE for a gradual exit from the entertainment business, granting Comcast the right to buy out GE’s interest within eight years. GE placed a value of $30 billion on its NBC Universal businesses.

    via Comcast deals to get GE out of NBC

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  • India's new boom – Infrastructure, Lifestyle and Entertainment
    July 16, 2009 | 5:36 am
    If you have been following the India story closely, India’s new developments are focussed on Infrastructure and Retail along with giant leaps in the Entertainment business. You can look closely at the India stories at http://advantages.us/inframils to get a flavor of what’s happening.

    ADA Reliance (BIG entertainment) has today announced details of its venture with Dreamworks (Steven Spielberg) planning a 40% stake in the final entity capitalised at approx $830 million ($1b at USD rate of Rs. 40) with Disney holding another 15%. The Company holds a target of producing 5-6 films a year. BIG already has agreements with Nicholas Cage’s Saturn, Jim Carrey’s JC23, George Clooney’s Smokehouse, Chris Columbus’s 1492 Pictures, Tom Hank’s Playtone and Brad Pitt’s Plan B among others

    On the other hand Retail Lifestyle businesses are increasingly attracting investors with Rabobank’s India Agribusiness Fund picking up a 25% stake in Kishore Biyani’s Aadhaar Retail. Modern retailing businesses in India are predominantly located in cities with FDI restrictions except for Cash & Carry Businesses (100%) and Single Brand retail (51%) Rural Markets may grow at a faster pace at least on the Drawing board. One such project which extends Bangalore’s urban footprint to Bidadi is the Innovative Film City which also showcases the marriage of the rural and the urban as Bangalore expands to the West and the East and remains the fastest growing City in India. The problems on the ground remain. While the new real estate projects are trying to make a strong statement, the depression blues have not gone anywhere. In the showcased retail fund in ET today, for example, apart from Rabo Bank, the other investors are the usual suspects, IFC Washington a couple of /developed/semi developed state development bank(s) and institutions and select private investors. Where is Investor access? Why is it still on the government to make it happen? The FDI limits and the others are fairly rational policies..but where are the investors? Why are global investors so selective about projects? What does it take for them to find out ground realities and put it in the appropriate framework? At the end of the day India’s share in the Emerging Markets Indices is just 5% and emerging Markets worldwide probably get less than 20% of the global capital flows. One Federal Stimulus by Obama will be enough to keep US bankrupt for the next decade. I am not sure we are doing this right.
    Nanos will roll into homes by July end and IPL teams are already applying for trademarks as it looks set to become the greatest sporting extravaganza in the world, already ranked at #2 behind the NFL season in the USA. The 3G challenge will tear at Telecom companies’ profits in the coming years ( MTNL has managed 1000 subscribers in its sneak rollout) while public divestment targets were also subdued in the budget but are firming up. The Global ID cards will be implemented pretty slowly, starting off as a Central database, depending of departmental initiative to share information from tax to passport and BPL ration cards, credit card data and other biometric features to enable security and duplicate allocations etc.
    Health and Education have just recently been provided a long lost policy focus. But these investments will also yield success only when the fully integrate into India’s new Lifestyle Economy. Today the same investments are required in the US and the developing world. We need roads, we need power supply, we need an educated performing population and we need affordable healthcare.
    There are other things to be done. To quote the Policy pages of The Economic Times ( pg. 11, Arvind Mayaram) – While investments in roads, ports, airports and urban amenities have a cascading effect on the virtuous cycle of stimulating demand..the impact is the quickest and most spread out through investment in tourism infrastructure. India received just 5.37 million foreign tourists as compared to 57.6 million in Spain. Tourism arrivals grew during the recession worldwide as well.
    Global collaboration and Private enterprise cannot function without the appropriate investment infrastructure either. Investment flows are still uneven and the tenets of this new dream unpostulated. The new web has however found an entry point in global business with increasing discussions on structuring the global memes that bring in change. The question is, as they say in Hindi – Kaise hoga? How will we make it happen!
    India’s ICICI Bank is redesigning itself, taking more control of Investment Banking and Venture Capital business while private sector banking players are watching from the sidelines with Kotak Bank and Yes Bank not having the underwriting power or the global reach to finance and provide institutional support to those like the Innovative Film City in Bangalore or even others in and around New Delhi, Bombay, Bangalore and the growing cities of the country making this new boom more a story on paper yet than on the ground. It will be private enterprise that will win in the end with divestments from the government netting probably Rs 50,000 crores to the government to provide the support ( current target is firming up at Rs 15000 Crores or $ 3.15 billion)
    This is our story and we have to make it happen. When it does happen it will be a sterling surprise for India’s citizens. One budget cannot make it happen. But all of us can. And we have already decided to make it happen. Onward we move after Outsourcing, to new avenues for progress and growth. Will the Banking sector step up to the requirement? Will new social media bring in more than awareness and readership? How will we move forward? This is not about enabling policy. This is about hard investments. Anyone who can make a successful investment in India’s Lifestyle story will be able to create a successful brand and a successful business empire. Anyone who supports Private Consumption will have the right project skills to win for Team India.
    Tags: Global Investing, BRIC, Emerging Markets, India, India Infrastructure, Retail Lifestyle, Infrastructure, urban infrastructure, rural infrastructure, Power, Roads, Entertainment, Advantage zyaada, zyaada, zyakaira, Lifestyle Economy, Amitonomics

    Posted via email from The investment blog on Post

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  • A Hollywood-Ending Portfolio – Forbes.com
    July 1, 2009 | 11:02 am

    As recession-weary Americans flock to the cinema, Hollywood has had good fortune in a year when most other industries are fighting for survival. According to Box Office Mojo, theatrical receipts are tallying close to 12% ahead of 2008. But which studios have lured moviegoers into theaters in this recession, and how can you turn a profit with them?Studios like Warner Bros. and Paramount are outperforming expectations, jam-packing the summer movie season with anticipated blockbusters. However, the real success seems to be coming from small and mid-size films. Warner Bros., a unit of Time Warner TWX – news – people , saw its comedy The Hangover pass the $180 million mark, and if it follows the path of Wedding Crashers, a comparable R-rated comedy, it could end up making north of $225 million by the time its out of theaters. What makes The Hangover all the more impressive as a moneymaker is that it was made on the cheap–by Hollywood standards–for a mere $35 million.

    via A Hollywood-Ending Portfolio – Forbes.com.

    At this point last year, Iron Man had already crossed the $300 million mark, with Indiana Jones and the Kingdom of the Crystal Skull closing in. A 2009 movie of this genre–most likely Transformers–may not break the $300 million threshold until mid-July.

    But 2009 may still eclipse 2008’s total revenue and take the crown as the highest-grossing year at the box office. One executive at Time Warner cited a “diverse film slate” for Warner’s success in particular, pointing to its investment in both large and small films.

    James Marsh, senior research analyst at Piper Jaffray ( PJC – news – people ), was bullish on the sector though he mentioned that not all studios are created equal. “I think the guys that have the most exposure to theatrical [releases] seem to be holding up well,” he said. This, he pointed out, worked in favor of smaller companies.

    Though small- and medium-budget films don’t necessarily have the built-in audience recognition of a Batman or Star Wars franchise, their profits are still very realistic. The Proposal, only two weeks into its run, has out-grossed Land of the Lost, a film that cost more than twice as much to produce and had the kitsch value of a campy canceled TV series behind it.

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  • Indian Market Tweets @zyakaira for Friday, June 19
    June 19, 2009 | 6:00 am

    PVR raising another tranche of Private Equity while profit making ventures hold back _TYY4

    Hotels begin to fill up again as Indians settle for domestic holidays _TYY4(ftags)
    less than 20 seconds ago from TweetDeck

    Govt not to allow offshore SPVs so easily _TYY4
    1 minute ago from TweetDeck

    Vipul Shah’s London Dreams, Akshay’s Blue and Aamir’s 3 Idiots are pitching for $27 million but no buyers – No UTVi, Eros or Studio 18 _TYY4
    2 minutes ago from TweetDeck

    Ghazini was bought for $20 m, Wellcome for $10 million by Studio 18, Singh is Kingg also for $13 million _TYY4
    6 minutes ago from TweetDeck

    PVR, Mahindra Holidays coming out with IPOs _TYY4
    7 minutes ago from TweetDeck

    Innovative reopens in Bangalore _TYY4
    7 minutes ago from TweetDeck

    Bollywood dumping big budget movies because of the industry rift/slowdown _TYY4
    8 minutes ago from TweetDeck

    Hyderabad Metro has finally decided Maytas cannot execute the 12000-crore rupees project #Indian #Stocks _TYY4
    9 minutes ago from TweetDeck

    B’lore promo #1: Fast Social media updates leave you dizzy? Feel priceless about it with the New Nokia N97.. http://tr.im/twiN97 <<<Call us
    about 1 hour ago from web

    Market trend unlikely to improve. Time for value buying #Indian #Stocks Spend time at http://bit.ly/ESXFE for an insider view of the budget
    about 2 hours ago from CoTweet

    RT @zyaada Check @blrmoneytalkz for Investments #Indian #Stocks #GDOW and @urban_mash for city and lifestyle chatter
    about 2 hours ago from CoTweet

    Is Retail going to bounce back? http://bit.ly/5943b (We are at http://advantages.us)
    about 2 hours ago from CoTweet

    Market trend unlikely to improve. Good time for value buying
    about 2 hours ago from CoTweet

    B'lore promo #1: Fast Social media updates leave you dizzy? Feel priceless about it with the New Nokia N97.. http://tr.im/twiN97 <<<Call us
    about 2 hours ago from web

    $FXE Euro likely to reverse trend now and start back to 1.45
    about 2 hours ago from CoTweet

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  • Gen X recommends new upcoming corporate houses in Bollywood
    June 8, 2009 | 5:05 pm

    The global credit crisis has hit the Indian entertainment industry as well, contrary to the popular opinion and consensus that entertainment and gaming industry are actually recession proof. And now an interesting theme is emerging out of all this in Bollywood.

    After getting the industry status in 1998, Bollywood saw some big corporate houses(Reliance ventured in to Adlabs, Big Pictures, Big Music etc) taking some serious interest in this industry and a host of production companies(PNC, Percept Pictures, Excel Entertainment, Sahara) and distributors came into existence. As a result the industry saw a structural shift, giving rise to companies that could now produce more films in a year, could distribute them on their own and making good margins. This lifted Bollywood out of the shambles that it was in just decade ago. The effect being that Hollywood studios like Disney, Pixar, Fox want to co-produce, and invest in Indian cinema. This will automatically lead to increase in overseas sales which currently contribute roughly 10% of the total revenues.

    Bollywood has also grown in size as the producers don’t need to depend on theatrical releases alone in order to recover their investment. Home videos and satellite rights were also contributing significantly to their top and bottom lines.

    The studio model and an idea of having a production house was pioneered by none other than Yash Chopra himself, the biggest name in Indian cinema who has given some memorable movies like Chandni, Silsila, Kabhi kabhi etc. However, the recent years haven’t been very profitable for the company. With a host of films like Tashan, Tara Rum Pum, Kabul Express, Roadside Romeo(animated movie,co-produced by Walt Disney), Thoda Pyaar Thodi Magic all failed to perform well at the box office even after having A-list actors in their kitty for every project. The only projects that did well at the box office were noth SRK starrer ‘Chak De India’ and ‘Rab ne bana di jodi’.

    YRF seems to be in serious trouble now. They recently laid-off 20 people; apparently they were executive producers. They are also stepping back from the distribution business now, as they are now turning extremely risk-averse. Due to this, Karan Johar(owner of Dharma Productions)who literally admires Yash Chopra’s work and contribution to cinema and is a close family friend, had to find new distributors(UTV Software Communications) for his upcoming releases Ranbir Kapoor starrer ‘Wake up Sid’ and Multi-starrer film ‘New York’. KJo managed to sell both his movies for a whopping Rs 78 cr.

    But in my opinion the biggest cause of YRF’s troubles is not recession(which came in only later) but bad choice of scripts and high cost of production. They also marketed the product in a wrong way, projecting an image of something which was not the true essence of the movie, like Tashan. I guess they did take risks by giving chances to new directors and script-writers but they failed to execute things well. Some of the bets paid off well like Chak De India. But we all know that a company can’t depend on 2-3 break out successes. They have to be consistent in performance and have to market the product for what it is. And these days the ‘word of mouth’ travels 10x faster than before, Therefore a bad movie will die out more rapidly, with box office collections falling sharply in a couple of days time, with bad reviews floating all the over the internet with blogs and discussions dissecting the movie and performances, as opposed to a week’s time earlier on.

    I see a leader emerging out of all this chaos though. Progressing gradually and carefully, UTV Software Communications(listed in AIM/BSE in 2005) is now one of the biggest names in the industry challenging established players in scale and box office success across different genres and budgets. They gave a bunch of hits in 2008, like Fashion, Oye Lucky Lucky Oye, Jodha Akbar and Race. Although Race and JA contributed 30% to the kitty, the company’s business model is to produce a mixed range of films, including small and big budget movies, signing the best talent and bringing efficiency in production costs.

    UTV seems to be diversifying their portfolio of movies/IPRs pretty well, producing movies on new and old themes in order to cater to the tastes of diverse and demanding Indian audiences. They are actually carving out a niche for themselves, where people have started associating quality with their name. Although recession has hit them equally, they are not going to scale back this year. They are actually hoping to see some rationalization is their cost structure, which seems difficult, as bulk of the costs are ‘Star Costs’. If they manage to get that correction, then probably they could also get a better ROI(Return on Investment). I guess another big chunk of expenditure is marketing costs, and this has actually increased as a % of total budget of the movie, because pictures are promoted as brands these days and hence involve more investments in marketing them.
    In 2008 they produced 10 movies, and this year the pipeline contains 15-16 odd films. The next big one I am really waiting for is Vishal Bharadwaj’s Kaminey starring Shahid Kapoor and Priyanka Chopra expected sometime in June 2009.

    As a result of the economic slowdown, I can see a serious shift towards good content, efficient capital allocation and correction in star prices(Akshay Kumar charged Rs 20 cr for Tasveer, and it grossed Rs 16cr at the box office)which was making it difficult to recover costs most of the times. I guess only the strongest and the most versatile can weather this storm and one day an Indian movie produced, directed, distributed and performed by Indian artists, based on an Indian subject would get an Oscar.

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  • Reliance ADA – Life Insurance worth 12000 crore
    June 8, 2009 | 5:16 am

    Reliance Capital who stock is almost up by more than 45 percent in just 4 trading session has informed that its looking to divest up to 26 percent in its insurance arm Reliance Life Insurance through an IPO as well as by inducting a strategic investor. Reliance Capital holds 100% in Reliance Life Insurance. Reliance Life Insurance would be valued well in excess of Rs 12,000 crore and they will have more clear picture on it in another 3 to 4 months.
    Reliance Life insurance is considered to be 4th strongest in line next to ICICI, SBI Life and Bajaj Allianz. They have almost more than 10 percent share in the indian insurance market.
     via <a href=’www.rupya.com’>Rupya</a>

    zyakaira notes: The 3-4 insurance IPOs including ICICI Bank IPO for separating capital structures and governance would themselves bring companies with a valuation of INR 120000 Crores or around $25 Billion to the listed markets at BSE and NSE. Along with the PSUs and Infra stocks we may be adding market cap equivalent to India’s GDP in these 1-2 years and raising more than $10 billion from the markets

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  • Reliance ADA to launch film/TV outsourcing unit | FT.com
    June 7, 2009 | 3:13 pm

    Adlabs Films, India’s largest multiplex chain, controlled by billionaire industrialist Anil Ambani, is launching one of the country’s biggest outsourcing businesses to service the global movie and television industries.

    The new unit will digitise films and television shows from clients’ archives or libraries, restore old prints and adapt content for use in different formats, such as DVDs or mobile phones.

    Its first contract is from the state-run National Film Archive of India in Pune to digitise and restore 1,000 films.

    “One [area of work] is the old legacy content, which has to be converted into digital, including all these studio classics – Paramount, Mickey Mouse and all of that – and then there is all of the television content,” said Anil Arjun, chief executive officer of Adlabs.

    Mr Ambani’s Reliance group is not the first Indian company to target media outsourcing, but it claims to be the largest effort yet attempted, with a dedicated workforce starting at 300 people and scaling up to 1,200 in one year.

    The company says India’s competitive advantage is outsourcers’ ability to build quickly the scale necessary for large projects, such as the contract from the National Film Archive of India.

    Adlabs operates 430 multiplexes in India, the US and Malaysia and has a film and media services unit specialising in post-production and processing among other things.

    The company is a unit of Mr Ambani’s Reliance ADAG group, which also has a tie-up with Stephen Spielberg’s DreamWorks. It argues that its 25-year history in the film industry will enable it to trump competition from existing operators that are more experienced in outsourcing.

    These include a joint venture between outsourcing company Genpact and media group NDTV, and a separate tie-up between another conventional outsourcing group Infosys BPO and TV 18, a media conglomerate.

    The joint venture between Infosys and TV 18, Source18, does not have a dedicated team for media outsourcing but instead assembles teams as necessary when contracts come in.

    via FT.com / India.

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